During the last week, the Tealium 250m Wiggersventure beat the clock. The company raised an extra $167.9 million and has become the largest startup to raise debt and equity in 2014. This is a big step for the company, and will definitely help them move forward. The next few steps include finding a new location, hiring more people, and continuing to build the product doithuong.
Founders
Founded in March 2008 by Ali Behnam, Tealium is the world’s first cloud-based Customer Data Hub (CDH). Using its innovative data management solutions, Tealium empowers brands to create a complete customer data infrastructure, delivering true value to their marketing programs. With over 1300 turnkey integrations, Tealium makes it easy for marketers to deploy and manage digital marketing solutions.
Tealium has a wide array of solutions, including data management, tag management, and API hub. The company’s data access solution, Tealium DataAccess, enables marketers to access clean, omnichannel data in real-time, making it possible for businesses to respond to customer preferences and interests in a timely manner. The platform supports a variety of IaaS platforms, such as Microsoft Azure’s Stream Analytics, Amazon Kinesis, and Google Cloud Pub/Sub.
Technology
Using a combination of human, machine, and cloud-based adhoc data collection methods, Tealium assembles, distills, and curates information from thousands of sources to make the holy grail of customer intelligence. The company’s offerings include a cloud-based data hub, as well as complementary services. For example, the hub will be a home for customer intelligence, data and content, enabling clients to engage customers with the relevant customer data. The company also boasts a robust API hub, which is akin to a sandbox for your customer-facing data. This is a good fit for any organization interested in making the customer experience more delightful and more productive mytoptweets.net.
Customer data flow
Using Tealium’s Cloud Delivery architecture, enterprises can collect and deliver data from any customer experience touchpoint. This includes mobile, web, and tablet applications, as well as offline channels like kiosks and retail point-of-sale devices.
The customer data is then organized into a uniform taxonomy. The customer profile can then be used to drive action through integrations and third party systems. The profile can also be enriched with machine learning-powered predictive insights. This allows users to create advanced campaigns and automated workflows.
The Tealium data layer is a secure and easy-to-deploy solution that is designed to collect, enrich, and activate customer data. It offers connections in custom developer languages, and supports a variety of data sources. Moreover, it can send action directives through API connectors to any end-point destination.
Flow starts with data collection
Originally conceived as a tag management solution for corporations and government agencies, Tealium expanded its horizons to include display marketing, affiliate marketing, and online search. It offers a virtuous cycle of data collection, activation, and machine learning.
The company recently raised $30.7 million in a series F round led by Silver Lake Waterman, a venture capital firm, and also received participation from other investors. The funding will enable Tealium to scale its go-to-market activities, as well as continue to innovate its customer data platform. It also helps brands create a comprehensive customer picture. This data can be used to power richer digital experiences.
Total debt and equity raised to $167.9 million
Originally a tag management solution for corporations and government agencies, Tealium has grown into a full-service data management company. The company’s products span the web, mobile, and offline. It supports more than 1,000 vendor-side and client-side integrations. The company’s Customer Data Platform (CDP) helps customers manage their data, improve customer experience, and achieve marketing ROI.
Conclusion
With this funding, Tealium will expand its data integration ecosystem to deliver more real-time customer experiences. The funding will help the company speed product innovation and go-to-market activities, while supporting a growing demand for CDPs. The funding will also enable the company to build on its mission to expand data freedom across the enterprise.
